Our mission is to be the best new urban precinct in the world.
Our vision is for a unique riverside urban lifestyle precinct. The people, activities, environment and design will form the heart of city life and will contribute to the recognition of Brisbane as one of the world’s most attractive cities.
South Bank will be a natural meeting place with diverse activities, an exciting place to live, work, eat and play.
The river will unite South Bank with Brisbane’s CBD, linking the precinct with the northern side of the river, the city’s green spaces and commercial places and providing a vibrant platform for events and activities.
South Bank will also connect with the West End, Highgate Hill and Woolloongabba communities, along with the arts, educational, sporting and convention centres.
We will promote a distinctive Queensland style of design advocating sustainable and responsible development with a community focus.
It will provide an operating environment for businesses to succeed and enhance the creativity and vitality of the precinct.
South Bank is proud to celebrate its successes and will continue to gain local, national and international recognition for its contribution to the social, economic and physical fabric of the City of Brisbane.